The Leading Global Brands

Who are the world’s most valuable brands?

Video created with: https://app.heygen.com/

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At the start of 2024, Apple was found to be the world’s most valuable brand, with a value of 517 billion dollars, a 73.6% increase over the previous year.

U.S. brands made up six of the global top 10, and 51 of the top 100 most valuable brands.

Overall, Asian brands have attained significant value in recent years. China has 20 brands in the top 100, and South Korea’s Samsung sits in second place with a value of $99 billion.

China’s TikTok is well known all around the world and had a value of 84 billion dollars, while Japan’s Toyota and Saudi Arabia’s Saudi Aramco had brand values of 53 billion and 42 billion dollars respectively.

Europe’s most valuable brand is Germany’s Deutsche Telekom at $73 billion, while French luxury fashion house Louis Vuitton had a value of $32 billion. Shell is the top UK brand, valued at 50 billion dollars.

Brands table

Full article:

Visualizing the Most Valuable Brands in 12 Countries

A different article from ‘Visual Capitalist’ provides this visualization ranking the the top 100 brands by brand value, based on the annual global ranking from Brand Finance.

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Full article;

The Top 100 Most Valuable Brands in 2024

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Changes To World Population Growth

When I first started teaching in 1980, the world’s total population was 4.442 billion. I have still got this overhead projector acetate (remember them?) I used at the time:

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By the time I retired, it had risen to 7.49 billion, and currently stands at around 8.1 billion.

But what of the future?

Declining birth rates are leading to a massive shift in population patterns – eventually leading to a slower growth rate, and even a declining future world population.

I have put some relevant data explaining what might happen in the future into the chart below, using the ‘Piktochart’ web tool:

Changes To World Population Growth Piktochart

Download a copy of the infographic here: Changes To World Population Infographic

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Sinking Coastal Cities Across The World

AI video made using:  https://app.heygen.com/

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Cities table

Full article found at:

Visualized: Which Coastal Cities are Sinking the Fastest?

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Global Cocoa Production

Video produced using: https://app.heygen.com/

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Image: Visual Capitalist

Cocoa table

Are you a fellow Chocaholic?

Ever thought about where the cocoa comes from to feed your desires?

Global cocoa production currently stands at 6.5 million tonnes.

West Africa is home to the largest cocoa producing countries worldwide, with 3.9 million tonnes of production in 2022.

Côte d’Ivoire is the world’s largest producer with 2.2 million tonnes of cocoa in 2022. This accounts for a third of the global total.

Around one million farmers in the country supply key customers such as Nestlé, Mars, and Hershey.

But there is a dark side to chocolate.

African farmers make about 5% of the retail price of a chocolate bar, earning just $1.20 a day.

The industry has led to significant forest loss to plant cocoa trees.

In other parts of the world, Indonesia is the third largest producer, while Ecuador was in the early 1900s, the world’s leading producer.

Full article from the ‘Visual Capitalist’ web site:

The World’s Top Cocoa Producing Countries

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Growth Of World Cities Update

Video produced using:  https://app.heygen.com/

Top-6-Countries-Population-Forecasted-Site

ChinaThe country’s population in 2050 is forecasted to be 1.32 billion, which is roughly the same as it was in 2007.

What does this mean for the Chinese economy?

Smaller workforce? Aging population? Will this lead to depressed economic growth?

India

Information from ‘Visual Capitalist’ web site. Full article here:

Population Projections: The World’s 6 Largest Countries in 2075

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Other Useful AI Tools

Create-Stunning-Timelines-Effortlessly_-MyLens.AI-Your-Free-AI-Timeline-Generator

During the research carried out for this series of blogs, I came across a number of different AI tools that could have a use in the classroom. If you want to delve deeper into the world of AI, then try out some of the tools listed in the table below:

AI TOOL DESCRIPTION
MUSICFY.LOL Free. Select an instrument, eg electric guitar – record your own voice making that sound – remix to get your result – add extra sounds, eg bass beat, harmonies etc
ELEVENLABS.IO Select a voice – record your own voice – generate \9to transform it!)
MYLENS.AI Create a timeline (eg for history of a major company)
OTTER Useful for meetings. Records voices of different people and produces transcripts showing who said what. Can then be turned into summaries or questioned further.
DOLBY ON Removes background noise and modifies recordings
CHARACTER.AI Generate a conversation with anyone! Fun!
GRADIENT MUSIC Generates royalty-free AI music in different styles
ARC SEARCH Identify a subject – it searches www and puts all results into 1 web page
MY MIND Save any web based resource (web pages, URLs, YT videos, images etc) – tags everything to allow you to search for resources in a growing library
SCI SPACE Searches just within research papers
AI WRITER Writes quick messages, eg texts, emails, replies
SWIFT KEY (MICROSOFT) Changes language of text passages. Create Dell-e images and send
SUNO
MUSIC GEN (WAVEFORMER)
TEXT FX
DESCRIPT.COM Create a voice – clone your own voice
MUBERT.COM Royalty-free music tracks
UBERDUCK.AI Text to speech. Good for raps!

If you are using ChatGPT, and upgrade to the paid version (ChatGPT4) , there is a huge range of additional  ‘plug-in’ tools available to enhance the scope of the regular chat service.

This completes the series of blogs on Artificial Intelligence. If you have used any of the tools in your teaching, please let me know how you got on!

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AI With Images – Using AI With Photos & Video

Some AI software that generates images from a text prompt could have a multitude of uses for a geography teacher.

The table below suggests some useful programmes to try out – but the market is moving so fast, new possibilities are being opened up almost daily. Some of these are web-based, many are available as apps. Most have free versions you can use straight away, with options to then upgrade to a full paid version if you recognise a value.

I have found Dalle-3 particularly useful, although it is only available via ChatGPT if you are using the (paid) version 4.

1.83.0-IXMJVXP26WUPS7BVQKBCFH3MX4.0.2-8

Dream by Wombo I Phone App

My favourite text to image tool is DREAM, which I use as an app on my I-Phone. Some examples of images generated by ‘Dream’ are included later in this blog.

6509f8b87e384036ac21b954_HeyGen AI

The most impressive tool I have used in this area is HEY GEN – which produces excellent avatar videos. The introduction clip to this blog was made using this software. Its language translator is out of this world. Sadly, the free trial is limited, and now I am no longer teaching, I cant justify splashing out for the paid version. A big shame, as I would have been using this ALL THE TIME when creating resources.

Web site: https://app.heygen.com/home

SOME TEXT TO IMAGE TOOLS TO TRY:

AI TOOL DESCRIPTION
DALL-E Dall-e3 available as part of subscription to ChatGPT4. Adds text to images. Produces logos, architectural plans, fashion designs, infographics, comics, book covers etc
MID JOURNEY By Discord. From $10 / month. Access included in ChatGPT4 subscription
ADOBE FIREFLY Free basic plan
GENERATIVE AI By Getty. From $15 / 100 images
DREAM Phone app by Wombo. Free plan but pro version $10 / month
LEONARDO.AI Draw your own pictures! Add text, choose different styles, generate motion videos
STARRY AI Updates image in real-time as you type. Includes good background removal tool
CLIP DROP.CO Upload image – detects face – replaces it with another. Good for film posters, art paintings, bank notes etc
IDEOGRAM AI Adds text to images
PHOTOSONIC $16 / month
NIGHT CAFE Free! Pro version $6 / month
STABLE DIFFUSION AI Open source image generator. Free
CRAIYON Free basic plan
IMAGE CREATOR Microsoft Bing. Produces multiple images to pick from. Free
PICS ART Free. Pro plan $13 / month
CANVA Free. Pro plan $16 / month
KREA You draw / add text – image changes real-time
IMAGE FX By Google. free

Using text to image AI tools follows similar rules to generative chat tools. The more detailed the information provided, the better the results. Results can be ‘tweaked’ so you eventually end up with an image that is of use to you. Here are some landscape images produced using ‘Dream’:

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‘Dream’ also produced these images of geography teachers. recognise anyone?

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Here, I wanted to generate an image for my grandson as he prepared for a week-long swim school at Mount Kelly School. This went alongside a ChatGPT poem written for him (see earlier blog):

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These images were produced just for fun:

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Life After ChatGPT – Other Chat Bots

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This series of blogs has focused on Open AI’s CHATGPT (chat.openai.com)

CHATGPT v3.5 is the free version, while the ‘Pro’ version with rather more options including data analysis and access to numerous plug-ins is CHATGPT v4 (costs $20/month).

This is such a fast changing field, that by the time this blog becomes live, new options will already be on the market.

After getting started with ChatGPT, you may wish to explore some of these other options to see which model best suits your needs.

Most of these services are also available as mobile apps.

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I have recently enjoyed using CLAUDE as an alternative to ChatGPT. I have found the responses it offers have a little more clarity.

Other possibilities:

CHAT BOT URL COST DESCRIPTION
MICROSOFT COPILOT (formerly Bing Chat) microsoft.com Free.Pro = £25 per month Integrates with Microsoft Edge, and other Microsoft products. It allows users to ask questions about web content. It also has document summarization features such as PDFs or webpages. Can generate images.
PERPLEXITY https://perplexity.ai Free.Pro = $20 per month A fine-tuned ChatGPT. Busts Google as a research tool. Links to www and images. Discover tab suggests interesting areas to research
PIN WHEEL pinwheel.com Free ChatGPT for kids and teens. Monitored by parents
CLAUDE by Anthropic https://claude.ai Free.Pro = $20 per month
CHARACTER.AI https://character.ai
JASPER www.jasper.ai $40 per month Popular with business users. Allows you to organize your documents into folders and create templates.
GOOGLE GEMINI (formerly BARD) https://gemini.google.com Free Integrated with Google search, thus providing real-time information. Integrated with Google Apps. Can generate images.
CLICK UP clickup.com Free
OTTER AI https://otter.ai Free.Pro = $10 per month Can be used to record and automatically transcribe both in-person and virtual meetings. Can auto-join Zoom, Google Meet, and Microsoft Teams meetings to record audio, write notes, capture slides, and generate a summary of the meeting.
LEARNT AI https://www.learnt.ai Free.Paid plan $9+ per month AI for educators. Use it to produce lesson plans, ice breakers, assessments, learning objectives and more
CHAT SONIC https://writesonic.com Free trial plan It can auto-join Zoom, Google Meet, and Microsoft Teams meetings to record audio, write notes, capture slides, and generate a summary of the meeting.
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Upgrading To ChatGPT4

chat4

The free version of ChatGPT (version 3.5) performs really well, but if you are finding this a useful tool, you may decide to upgrade to version four. This can be done using the upgrade button to the bottom left of the main screen.

ChatGPT 3.5 is free to use, ChatGPT 4 costs $20 a month.

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Chat GPT 4 offers a range of additional features:

  • Browse with Bing – this allows access to up-to-the-moment information from the world wide web, not possible with ChatGPT 3.5. Great for providing up-to-date geography case studies and providing weekly news summaries.
  • Accelerated Market Research – can access latest statistics, eg electric vehicle sales in UK
  • Web Page Summaries – just provide the URL and ChatGPT will provide a summary in a form of your choice
  • Travel Planning – ask ChatGPT to search for 3 family hotels in Barcelona for under £120 a night near the city centre. Try searching for this in Google and you will be flooded with ‘noise’ of sponsored advertisement sites.
  • Reviews – ask ChatGPT to review your web site or blog. It will suggest possible improvements / alterations
  • Work with images (ChatGPT Vision) – ask questions to an image. Screenshot a web homepage and ask what improvements could be made. Experiment with picture to text story telling (eg craft a short story for children from a single image). Digitise your handwritten notes. Use image-based learning (eg paste a picture of a feature and ask how it might have been formed). Design recommendations (eg paste a picture of your bedroom and ask for suggestions to improve it)
  • Advanced Data Analysis (or Code Interpretation) – load a spreadsheet (csv file) and ask ChatGPT to act like a data analyst to interpret it. You can then ask it to provide questions to investigate the data more thoroughly (along with the answers).
  • You can also have the raw data presented with a variety of charts and tools such as line charts, bar charts, histograms, pie charts, scatter plots, area charts, bubble charts, choropleth maps, radar charts, word clouds, and 3D charts.
  • Use a wide range of plug-in tools – this extends the scope of ChatGPT and are available from the plug-in store (most are free). Here are some examples:
    • AI PDF – provide the PDF URL and you can then interact with it, get summaries, search for terms etc. Allows you to access scientific papers, whole books, user manuals etc. Private PDF documents can also be examined by uploading to the AI PDF web site, which provides it with a URL
    • Doc Maker – Turns information into a range of chosen formats, eg Word Doc, CSV, PDF, Excel spreadsheet, or most useful of all, a Powerpoint presentation.
    • Dall-e – generates images from creative prompts, eg an enchanted castle at midnight by a river, a steampunk cityscape in a futuristic world etc After an image has been produced, you can edit your text used to generate it to modify a new version. Allows you to produce architectural designs, logos, infographics, fashion designs, comics, book covers etc. As with text questions, the more detail you provide, the better your results will be. Be creative- ask it to generate a Star Wars style teapot!
    • ChatGPT Voice (on the App version) – record your voice instructions and your answer will be spoken back to you. Can be used to practice a job interview, rehearse a presentation, or gain feedback on a podcast. You can also use it as a tour guide while on holiday, while standing next to the Eiffel Tower, ask ChatGPT to give you four interesting facts about its history, or for location of other sites nearby.
    • Prompt Perfect – writes the best ChatGPT prompts
    • Smart Slides – produces Powerpoints
    • Canva – creates web site templates and much more
    • Vox Script – transcripts from You Tube
    • Show Me – diagram generator
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ChatGPT For Teachers – What ChatGPT Can Do For You (Part Two)

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In a previous blog in this series, Ihave examined ChatGPT, and how it might be used by teachers. This episode looks at some more possible uses in education, and also considers how ChatGPT might be used by our students.

This table gives a summary of tools covered:

LANGUAGE TRANSLATION QUOTES & STUDY PAPERS ROLE PLAY
EXPLAIN CONCEPTS MENTORSHIP GET ADVICE
GAMES ADMIN DIFFERENTIATED LEARNING
CHARTS & TABLES PDFs

Language Translation

ChatGPT is better than Google Translate for this, as it can add context. For example, you can ask it: “I am travelling in Spain and am in a restaurant and want to ask what the three most popular meals are. Can you translate that for me?” You can then follow up with: “How do you pronounce that?”

You can copy and paste any text into ChatGPT and ask it to to be translated into German, Chinese, or any language of your choice.

Quotes and Study Papers

Use ChatGPT to find appropriate study papers for a specific topic. For example: “Find 3 scientific studies about carbon-dating of rocks”, and perhaps follow up with: “Summarise each finding”.

ChatGPT can also search for specific quotations. For example, you could ask: “Give me three quotes about success”, or “Give me the the three most famous quotes by Greta Thunberg”.

Role Play

You can create a conversation with ChatGPT after assigning it a particular identity. For example: “You are interviewing me for a job with the Newtown School Geography Department. Please conduct a practise interview with me.”

You can then respond to the questions to start a conversation. You can dig deeper by following up with questions like: “What would have been a better response?”

You can also generate a conversation in a different language. For example: “You are my Italian teacher and we are having a conversation about buying something in a shop in Rome – let’s role play!”

You can make ChatGPT write from the point of view of any specific person, for example, like a pirate, like a mountain gorilla, like a teacher, a dentist, a journalist, or even Oprah Winfrey, David Attenborough or whoever else you fancy.

As an example, ask ChatGPT to describe the Alexa smart home device, but to do so from the point of view of a teenager, a carer for an elderly parent, and a manufacturer.

Explain Concepts

Use ChatGPT to help explain difficult concepts. For example, begin with: “If a circle has a diameter of 10 centimetres, what is the area?” You can then follow up with: “Can you give the answer in steps?”, “Can you explain the formula in simple terms?”, “Can you make the answer shorter?”

Huff Post

Image: Huffington Post

Mentorship

You can use ChatGPT as your mentor. Begin by giving it some background, such as age, interests, cash available etc. Then ask a leading question such as: “Give me 5 ideas for a business I could start.” You could then begin a conversation about one specific answer.

Get Advice

ChatGPT can help out by giving advice about tricky situations you might experience. For example, “My friend has been giving away some secrets I shared. What should I do?”, “How can I impress my future in-laws?”, or “My flat-mate keeps stealing my coffee, what should I do?”

You can also copy and paste a tricky e-mail or message and ask ChatGPT: “How do I respond to this message?”

Games

Ask ChatGPT what games you can play with it – you may be surprised!

One useful classroom application is to ask ChatGPT to play ‘trivia’. You can identify a particular theme, eg general knowledge, capital cities, physical landforms etc

Ask it to make a game for you – you can stipulate ideas for content, style etc

Admin

Although not a strength of ChatGPT, other AI-powered tools can improve work in schools by automating tasks such as student registration, report card generation, reminder letters for students and parents. One example of such a tool that can be used for task automation is Zapier. It is capable of connecting to different software tools, and allows teachers to automate repetitive tasks such as grading assignments or sending email reminders to students or parents.

Differentiated Learning

Through thoughtful questioning, ChatGPT can provide valuable information about differentiated learning. It is possible to create customised learning journeys for students based on their specific strengths, weaknesses, and learning preferences etc

Some AI tools like Dreambox, Smart Sparrow, and Knewton can analyse student data such as assessment scores, attendance records, and even behavioral patterns to recommend targeted resources and learning activities that cater to individual needs.

Using ChatGPT to Make Charts and Tables

In version 3.5 of ChatGPT, you can use charts and tables such as line graphs, bar charts, pie charts, scatter plots to visually represent data or information. ChatGPT can then be questioned to analyse the data provided.

Here is an example from the geography classroom. Ask ChatGPT to:

  • List the top five cities in the world by population, include population totals and their countries
  • Turn this data into a table
  • Specify certain details for the table, eg change the order of columns, or display population in millions (with one decimal point)

table 1

ChatGPT Plus has Advanced Data Analytics which allows it to make line charts, bar charts, histograms, pie charts, scatter plots, heatmaps, bubble charts, choropleth maps, word clouds, and 3D charts.

One of Advanced Data Analytics’ superpowers is the ability to upload a dataset for processing, questioning, and analysis.

Using PDFs

If you’re looking for an AI chatbot that you can regularly rely on to give you an accurate summary of a PDF, consider using ChatPDF – a plug in available in version 4. You can summarize up to three PDFs of up to 120 pages per day, and an upgraded plan is available for $5 per month.

Student Life Newspaper

Image – Student Life Newspaper

Some Thoughts on Student use of ChatGPT

  • If students are using ChatGPT, it should be under appropriate supervision and with guidance to promote responsible and ethical usage.
  • When it comes to homework or coursework, some students may find the urge to copy and paste directly from the platform too strong to resist.
  • If a chatbot has written your student’s homework, can you detect this? There are numerous sites that allow you to check if typed text is ‘human- or AI-generated’, such as AI Text Classifer (by Open AI), AI Writing Check and GPTZero. However, they all carry disclaimers explaining that they are fallible.
  • If you are aware students are using an AI chatbot, it is important to be clear with them what you regard as a permissible use in your particular assignment, and how they should acknowledge that use.
  • Some teachers are experimenting with ‘flipped learning’ models, where students are asked to research or complete simple tasks at home, freeing up class time for higher value-added and/or interpersonal tasks such as evaluation, discussion, and decision-making.
  • Students can engage with ChatGPT by being given the opportunity be encourage to critique answers generated by ChatGPT, and discuss how they might be improved.
  • Students could be allowed to test out ChatGPT responses by constructing one question or prompt on a specific topic that they think text-generating AI can respond to successfully, and another prompt or question they think AI responds to unsuccessfully.
  • ChatGPT can be asked to respond to a prompt as a specific person – eg, a famous historical figure. Students can then critique the AI’s response, drawing on their interpretation of the person’s perspective.Students can critically evaluate the responses generated by ChatGPT in other ways too.
  • If using ChatGPT, students must be allowed to engage with the content they have generated – they need to look at it before just printing off! eg they can be asked to summarise in 4 bullet points or rank ideas – but be aware that ChatGPT can do this as well!
  • Encourage students to question, evaluate, and validate the information provided by ChatGPT against credible sources.
  • Prioritize the privacy and security of student data when incorporating ChatGPT into teaching practices, ensuring compliance with relevant privacy regulations and guidelines.
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