Tap water in Iceland is of such good quality – fresh and straight from the glaciers – that it always shocks me to see so many tourists spending out on bottled water.
A recent survey of people in North America and Europe found that 65% of travellers use more bottled water and beverages while traveling than when they are at home. Surprisingly, the main reason cited for this increase in usage (70%) was a concern about the safety of tap water in the host country.
A new advertising campaign by Iceland’s official tourism website is now trying to encourage tourists to drink tap water when visiting the country and aims to reduce the number of people buying bottled water. It presents Icelandic tap water as the cleanest and best tasting in the world, a luxury product that can be enjoyed for free all over the country, and uses the hashtag #kranavatn (#tapwater).
The campaign is explained in these short videos: