On a recent trip to Iceland, I learnt of a new outdoor activity – ‘plogging’. This is a new exercise trend which combines jogging with picking up litter. The activity has been promoted by the President himself, who has been trying to clean up the area around his home in Bessastadir. The trend actually originated in Sweden, but has become very popular in Iceland – with its own dedicated Facebook page where members show pictures of their efforts. Might it catch on in the UK?