Have you explored ‘What Three Words’ yet? This award-winning location referencing system is a funky new way to locate specific points on a map. It consists of a giant grid of the world made up of 57 trillion squares of 3 metres x 3 metres. Each square has been given a unique 3 word address comprised of 3 words from the dictionary. It’s far more accurate than a postal address and it’s much easier to remember, use & share than a set of GPS co-ordinates.
Since its launch in 2013, what3words has experienced tremendous success – gaining over 20 major awards. The company has just announced that 3 word addresses have now been integrated into national mapping portals for France, Poland, Switzerland, Finland, Surinam and Mali.
Poor addressing might seem no more than “annoying” in some countries, but it costs businesses billions of dollars, and around the world it hampers the growth and development of nations, ultimately costing lives. The founders of this new method of geo-location claim that around 75% of the world suffers from inconsistent, complicated and poor addressing systems. This means that around 4 Billion people are invisible; unable to report crime, get deliveries, aid or simply have a name for where they live. It is their intention to give everyone in the world the ability to talk about a precise location as easily as possible. It is their mission to be the world’s address system; the universal standard for communicating location.
Each square’s address contains totally different words to its nearby squares – an example might be: gazed.across.like. Each w3w shortlink uses the w3w address in the link, such as: http://w3w.co/index.home.raft. This can be embedded in a web site or blog, or e-mailed to a friend. By clicking on the link, you are taken to the specified location on a map on the w3w website.
If you want to check it out, try clicking on the links below to take you to my old school:
Slightly unfortunate combination of words – but easy to remember!
Why don’t you log on to the what3words web site, and check out a new form of address for your own home or school?